“MSC’s theory of change describes how our ecolabelling and certification program contributes to achieving our vision of the worldโs oceans teeming with life, and seafood supplies safeguarded for this and future generations.”
The Marine Stewardship Council was set up by civil society and business to create an independent not for profit which sets standards and recognisable consumer labels for sustainable fishing and helps improve the environmental management of fisheries around the world.
They also work with retailers, developing country governments, increase consumer awareness and educate future generations.